Developing the market for senior equipment
Welcome to Vitae.
We are a family-owned multinational with an annual turnover of over 100+ Million euros.
Our 500+ employees work across-, and cover 12 European countries with The Netherlands as our home base.
With numerous strong brands and over 10 companies, we are active in a socially relevant and fast-growing niche market of Senior Equipment. Our ultimate goal is for all seniors safe, mobile and independent at home as long as possible. We believe this brings more joy and happiness to the elderly. We do so multichannel, with several products and services, as an intermediary with strong partnerships notwithstanding the competition. The market is growing and as long as we develop and bring demand and supply together as much, and efficiently as possible we contribute to our mission.
As the number 1, multiproduct, multivendor, multichannel organization in this niche market of Senior Equipment we made more than 150.000+ seniors happy and we keep adding more than a thousand a month.
Our story
Over 30 years ago we started as a mail-ordering company in riser recliners and have grown into an international player in Senior Equipment in Europe. Over the years other products were added to the program contributing to our strongly incorporated and manifested vision to further develop better lives for seniors.
We want all seniors to stay home independent, mobile and safe. With products like stairlifts, home-lifts, scoot mobiles, bath-lifts and walk-in showers we enable seniors to live their old age as they envisioned.
In order to further build the strategy on the already incorporated companies and infrastructure, the Vitae Group BV was founded 30 December 2019. Doing so in order to generate more volume and synergies in the value chain of advising, selling, installing and maintaining mobility products for Seniors. Vitae invested in a business platform, trainings center, measurement systems, lead generation and logistics in order to further make distribution more efficient and scalable.
Actively addressing market trends
As a leading player in senior equipment, at Vitae we keep a close eye on international trends that significantly influence our operations. With the rapid digitalization of the world, customers want to compare products, prices and services, Also governments search for easy and accessible ways to support senior solutions. Moreover, there is a scarcity of manual labour.
The customers of today expect seamless online and offline experiences. As the physical world increasingly intertwines with the online world, from the Internet of Things to process digitalization, there is a natural push driving efficiency and faster better decision-making for companies and customers.
Besides that climate change is impacting the market. We take this very seriously as we operate since products and distribution play a significant role in getting products from the factory to our customers. We aim to play a CO2 declining role and implement energy-efficient buy, transport and distribution processes and step-by-step change over to electrified transport. Furthermore, consumers are looking for flexible ownership models such as rental concepts. Making green business models with reusability more possible.
Given the ongoing shortages of essential components and geopolitical tensions, simplifying our supply chain is crucial. We also notice the importance of informing and giving the customer a choice of where and what to buy.
Business Units covering the supply chain
Below is a summing-up of the existing business activities under the Vitae Group Umbrella so far.
These entities cover the full chain except for production.
Job openings
- Role
- Installations
- Description
- Silver Mobility Products for procurement, logistics and installations in Europe
- Role
- Sales and Service
- Description
- Mobilae for advice, sales and service of Senior Equipment. The launch of this new consumer brand laid the foundation for a thorough renovation of the original company founded in 1992. This international company is growing fast and is well known for its efficiency and happy customers as shown by Trustpilot.
- Role
- Consumer Finance
- Description
- Important business unit to develop and open up the market further. In this way making the products affordable for a larger group of seniors.
- Role
- Lead generation
- Description
- In 2019 Vitae incorporated the specialist Good2Great online for lead generation. Comparisons for Customers (C4C) enables customers to compare good suppliers and manufacturers. Here we learned that there is no one type of customer. There is a place for everybody in this growing market as long as sales are combined with a good service organization.
- Role
- Online training
- Description
- The Mobility Knowledge Campus to make distribution and service of senior equipment more efficient and fun. Online training is a key element for up-to-date knowledge and precision in selling, installing and servicing senior equipment.
- Role
- Support to partners
- Description
- Dealers and companies are making use of the services available in the Vitae Group and partnering to make the distribution channel more efficient. This will further grow into an important business offering a combination of support in installations, order and measurement systems, leads, consumer finance products and services and last but not least training.
- Role
- Digitalisation
- Description
- The latest addition to the corporate family. Specialized in cutting-edge software applications tailored for the senior mobility sector supporting the distribution and efficiency. Selling made to measure Senior Equipment requires digitalization, automation, visualization and measurement systems. Silver Tech will make the investments made here available to the market and in doing so contribute to Vitae’s mission to develop the market for senior equipment.